The quick verdict
PaintScout is the popular in-home estimating tool — the rep arrives at the house, measures walls via phone, generates a proposal at the table, and tracks production hours. Paint Launch is the acquisition layer BEFORE that: it gets the homeowner to scan a postcard, pick a color on the customer portal, and book the estimate in the first place. They're complementary, not competing.
Feature comparison
| Capability | Paint Launch | PaintScout |
|---|---|---|
| AI rendering of house in new color (for marketing) | Yes — core feature | No |
| Mailed paint postcards | Yes — $1 per quote | No |
| Customer portal color picker | Yes | No (proposal-stage only) |
| HOA approval letter generation | Yes | No |
| In-home wall measurement + estimating | No (approximate via Google data) | Excellent — mobile-first |
| Proposal generation | Customer portal only | Excellent — PDF + e-sign |
| Production tracking (hours, paint usage) | No | Excellent |
| Brand-pricing import (Sherwin-Williams price changes) | Picker only | Yes — auto-update |
| Deposit collection | Stripe Connect | Partner integrations |
The combined workflow
Paint Launch + PaintScout = standard painter stack
- Paint Launch: Street name → AI render every house in fresh color → mail postcards → homeowner scans, picks color, books estimate, pays deposit on customer portal.
- PaintScout: Rep arrives for in-home estimate. Measures walls precisely via phone. Generates final proposal at the table. Homeowner e-signs.
- Production phase: PaintScout tracks crew hours and paint usage; final invoice + balance collection.
Pricing
PaintScout: ~$80+/mo subscription.
Paint Launch: $1 per mailed paint quote, free account.
When PaintScout wins (on its own)
- You have steady lead flow from referrals + word-of-mouth.
- Your bottleneck is estimating speed, not acquisition.
- You need precise production tracking + multi-job profitability analysis.
When Paint Launch wins (on its own)
- You're a year-1 painter building lead flow.
- Your bottleneck is acquisition (empty Feb–April calendar).
- You're estimating manually or with spreadsheets and need acquisition to come online first.
Fill your PaintScout pipeline at $1 per lead.
Free account, free rendering, $1 per mailed paint quote. Money-back guarantee on your first $1,000 campaign.
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