Residential exterior painting is the lowest-barrier-to-entry construction trade — minimal licensing, low equipment cost, fast cash-flow cycle. The challenge isn't getting started; it's filling the spring calendar before competitors lock in route density. New painters who run a mailed paint quote campaign in February can be fully booked for summer by April.
Step 1: Licensing + entity formation
- LLC formation. $50–$500 depending on state.
- Local business license. $50–$300 from county/city.
- State contractor license (if required). CA (C-33), FL, OR, AZ, NC require state-specific licenses above certain job thresholds. Check your state's contractor licensing board.
- EPA RRP (Lead-Safe Renovator) certification. Required for pre-1978 homes. 8-hour training + $300 firm certification. Valid 5 years.
- Insurance. General liability $1M+, workers comp (if employees). Painting premiums are lower than roofing — $2K–$5K/year typical.
Step 2: Equipment
- Pickup or van: Used $10K–$20K. Closed van better than open pickup (rain protection for paint).
- Airless sprayer: Graco Magnum X7 ($600) for starter; Graco Ultra 695 ($2,500) for production.
- Ladders (extension 24' + step): $400–$800.
- Pressure washer: $300–$1,500.
- Brushes, rollers, drop cloths, masking tape: $400–$800 starter kit.
- Caulk gun + caulk supplies: $200–$400.
- Scrapers, wire brushes, sandpaper: $200–$300.
- Spray hoses, tips, filters (extra): $200–$500.
- Estimating + CRM software (Paint Launch + PaintScout or Markate): Paint Launch $1/mailed quote, PaintScout ~$80/mo.
Total startup equipment: $8K–$20K depending on vehicle and sprayer tier.
Step 3: Spray vs brush vs back-roll
The production decision that defines your revenue capacity:
- Brush + roll only: 5–7 days per 2,800 sq ft house. ~30 houses/year for solo painter.
- Spray only: 1–2 days per house but lower paint film thickness, less coverage on rough surfaces. Quality compromised on aged wood.
- Spray + back-roll (standard): 2–3 days per house. Spray applies paint, immediately back-roll with a roller for proper coverage. ~60–80 houses/year for solo painter, 120–150 for 2-person crew.
Spray + back-roll is the standard for production exterior painting. Solo painters not running a sprayer are leaving 50%+ of capacity on the table.
Step 4: First customer acquisition
Timing is critical for painting:
- Late January – early February: Set up Paint Launch, render target neighborhoods, mail first 200–300 postcards.
- February – March: Spring booking surge. Estimates landing, deposits coming in.
- April – June: Execute spring backlog. Maintain pipeline for shoulder-season.
- July – August: Peak production. Capacity-constrained pricing.
- September – October: Shoulder season. Smaller campaigns, fall touch-up.
- November – January: Off-season (or warm-climate exterior). Spring pre-booking starts late January.
A 300-postcard February campaign at $1 each = $300. Expect 40–60 scans, 7–10 deposits, 5–7 jobs at $7K average = $35K–$50K spring revenue.
First-year economics
- Jobs closed: 30–60 (solo); 60–120 (2-person crew)
- Average ticket: $7,500
- Revenue: $225K–$900K depending on crew size
- Gross margin (35–45%): $80K–$400K
- Fixed overhead: $40K–$80K
- Net pre-tax income: $40K–$320K
Common year-1 mistakes
- Starting too late in the season. April-May launches miss the booking window. Late January is the latest acceptable launch for first spring.
- No sprayer = capacity ceiling. Brushing only caps annual revenue at ~$200K for a solo painter.
- Skipping EPA RRP cert. Pre-1978 homes are 30%+ of housing stock in most regions. Without cert, you legally can't quote them.
- Pricing flat with no prep tiers. Homeowners with low-prep homes shop competitors; homeowners with high-prep homes feel overcharged on a flat quote.
Fill your first spring calendar.
Paint Launch handles customer acquisition: render homes in fresh colors, mail postcards with prep-level pricing, route scans to a customer portal with color picker and deposit collection. $1 per mailed quote, all-in.
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